BIO HABITAT HOTEL

Bio Habitat is a boutique eco-hotel tucked into the Colombian Andes, designed for travelers seeking restoration, immersion, and a deeper connection to the natural world. This brand refresh translates that ethos into a refined visual identity—one rooted in warmth, clarity, and quiet luxury.

At the center is a symbol-based logo: a geometric composition drawn from botanical forms and architectural balance. Paired with a grounded palette and elegant typography, the system reflects the hotel’s seamless blend of nature and design. The result is a brand presence that feels expansive yet intentional—inviting guests to slow down, tune in, and experience nature as both setting and state of mind.

OVERVIEW

DISCIPLINES
Art Direction, Brand Identity, Packaging Design

BACKGROUND
Advanced Campaigns / Professor Douglas May / Fall 2024





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