A HERITAGE RECASTA bold web redesign for Coach, rooted in the energy of a new generation. This digitally-led evolution reframes the brand’s iconic legacy through expressive visuals, editorial fluidity, and an unmistakable sense of New York cool.

REBEL WITH A CAUSEA sharp visual identity for Ilegal Mezcal that wears its outlaw spirit on the label. From name to narrative, this rebrand distills rebellion into form—pairing rugged elegance with a rule-breaking edge.

LUXURY IN THE WILDA visual identity shaped by the stillness of nature and the sophistication of retreat. Designed for a hotel rooted in biophilic architecture, this rebrand brings modern structure to organic calm.